Technology 2018-03-20T02:31:33+00:00


Publish your website

You have just published your website. All you want is your site to be flooded with traffic and paying dividends. But getting visitors to the site doesn’t just happen overnight. It takes quite a bit of work. But promoting your site doesn’t have to be a daunting task.
Here are five quick ways to start grabbing the attention your new website deserves.


Content marketing means using the content you produce as leverage for engaging your audience. You can create a variety of useful contents like blog posts, podcasts, webinars, info graphics, newsletters and videos. Content on your site will help you build credibility and trust with your potential customers. At first, determine what is actually valuable to your target audience and then, tailor your content directly to them. Content marketing requires consistency and planning. But above all, focus on keeping your content fresh and timely.

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Search Engine Optimization or SEO, being very essential, consists of variety of techniques designed to get your site placed higher in search engine results. If you don’t optimize for search engines, then you probably won’t be found by the 94% of people who only view the first page of Google search results. Good SEO starts with regularly generating keyword-rich content, creating a positive user experience on your site, and making sure your site’s internal links function correctly. Remember that 93% of online experiences begin with a search engine. So, getting SEO smart will help you find more potential visitors. For more information on how to improve your marketing abilities, seamlessly manage your online store, enhance SEO and understand consumer buying behaviors, click here.

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PPC is a paid advertising model that allows you to bid on keywords on top search engines. When you win that auction, you ads start appearing at the top of search engine results. You need a Google AdWords account to start utilizing PPC. Research keywords related to your site, select them and choose your bidding amount. From there, you build a search campaign that involves more details including writing your copy and choosing where your ad will run. PPC advertising is not free but it can lead to a healthy ROI.

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5 Successful Ways to Advertise



Email marketing is a promotion strategy that involves sending one email message to many people and is permission based so customers have to opt-in. Instead of trying to reach them on social media or through organic searches, you are given access directly to their inboxes. This strategy is quite useful to get real-time feedback. Just keep in mind some of these best practices before hitting the send button:

  • Get permission before adding new contacts to your mailing list.

  • Make sure you proofread all your email copy for mistakes and errors.

  • And double check that all links you are including work properly.

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LinkedIn groups are one of the effective ways to grow your business and get a quick connection with others who belong to the same niche as you. So, they can help you spread your message out as long as, you are adding value to your discussion or conversation before dropping your links. You can advertise your content through LinkedIn groups by contacting people who you are not mutually connected with. Make sure to complete your profile, start branching out and reach out to new people that you want to connect with people in your industry, other leaders and people in your local market. The more you connect with interesting people, the more your opportunities are going to expand and grow.

While figuring out which of these five marketing strategies are best for your website. For this, analyze your options based on your goals, capabilities, and resources.

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